Apple Inc. SWOT Analysis by Syahira Nadia Sulaiman Submission date: 17-Jun-2020 09:33PM (UTC+0800) Submission ID: environment through SWOT analysis, PESTLE analysis, BCG matrix and Porters five forces model. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. Apple Inc.’s competitors include Samsung, Google, Nokia, Sony, and many more. In this area, the brand utilizes a large range of marketing channels and mainly digital marketing channels for promotions. Apple Inc. has evolved fro… HIRE verified writer $35.80 for a 2-page paper, a defining brand name through its revolutionizing mobile media products and computing devices (Gupta & & Prinzinger, 2013). SWOT and TOWS Matrix Diagrams solution extends ConceptDraw PRO and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps. The company enjoyed impressive sales in 2018. The prices are so high that brand sales are decreasing exponentially in India. Another one of its strengths is that the company is self-sufficient in developing its own hardware, software, services, and all other applications. Otherwise, the brand would have a larger customer base. Currently, China is the second-largest market for Apple products, accounting for close to 20% of the brand’s revenue. We will try to find out major Apple’s strengths, weaknesses, opportunities and threats that affect its … SLIDE | 2 ABOUT APPLE Name Apple Inc. He graduated with a Hons. The fear of having their software or any aspect of the technology stolen is big enough to take measures to cover for it. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. Apple Inc.’s SWOT Analysis Recommendations Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. iPhone and Macbook Pro as well as Macbook Air, are among the most popular products of the brand. By identifying the strengths of the company, one can tell the company’s strong areas and how it has a monopoly over them and takes advantage of these to overcome its weaknesses. Its subsidiaries include Beats Electronics, Apple Store, NextVR, FileMaker, and many more. Tim Cook is the current CEO of the company. One of the leading strengths of Apple is its strong brand image. SWOT Analysis of Apple 2018 #INTRODUCTION: Apple is an innovative technology brand that enjoys very high level of popularity globally. Apple’s brand recognition is maintained via media giants and technology companies such as Forbes that acknowledges that the company is worth about 205.5 Billion US Dollars. Google The most powerful aspect of Google is of course the search engine, indexing system and bots that the world uses to keep the web, the world's most popular source of information. Other technology giants including Apple have also found their operational costs increasing due to the growth in tariffs. Apart from privacy and data security, there are several more concerns that have led to higher government scrutiny of tech firms. Another opportunity provided to Apple Inc. is the very fact that globalization has successfully taken place. Still, here are 3 weaknesses which Apple might be facing. The United States is the largest market for Apple products followed by China. Today, one of the most successful products of Apple is the ‘iPhone’. The high level of brand equity or customer trust Apple enjoys can be attributed to its exemplary customer focus. Apple’s earnings from services are already growing fast. With their help, SWOT analysis below was constructed. Apple is famous worldwide for several things including its cutting edge technology, superior quality premium products, marketing as well as financial strength. This is a major difference. Strengths of Apple Computers. A SWOT analysis involves a simple evaluation process that will allow you to look into and identify your internal strengths and weaknesses and determine potential opportunities and threats. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. 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